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Marketing

Carissa Paulson stands out in the real estate world with her unique blend of innovative marketing strategies and deep market knowledge. Offering top-notch photographic and video services, strategic marketing through various platforms, and her prowess in negotiation, Carissa ensures your property not only reaches but captivates a global audience. Her tailored approach, combined with a keen understanding of luxury markets, positions your home for optimal visibility and appeal, making her an unparalleled choice for sellers looking to maximize their property’s potential. Elevate your home’s market presence by crafting a personalized marketing strategy that highlights your home’s unique qualities. Carissa brings a fresh, innovative approach to each listing, ensuring your home shines in the marketplace.

Exclusive Digital Services

Exclusive Digital Services

Photography
Carissa’s team captures your home’s elegance, enticing discerning buyers with stunning visual appeal. When the first impression on a home are listing photos, professional photography speaks for itself in comparison to the competition.

Videography & Drone Footage
Experience your home from breathtaking perspectives, showcasing its surroundings and interior beauty. When we live in such a beautiful landscape as Montana, it’s an easy attraction and added appeal to your home’s listing when professional quality videography is there to help boost your home’s online presence.

3D Home Tours
With cutting-edge technology, provide an immersive viewing experience, inviting potential buyers from anywhere to explore your home’s layout seamlessly. In a world where real estate is purchased site-unseen, 3D home tours provide the walkthrough for a step-by-step experience to see the home as if in person.

Professional Staging
Leveraging the art of professional staging, Carissa elevates the presentation of your home, creating an inviting atmosphere that captivates potential buyers. Through her expertly curated staging process, each room is transformed into a vision of possibility, encouraging buyers to imagine their future lives within the space. This meticulous attention to detail not only highlights your home’s best features but also significantly enhances its marketability, making it stand out in the competitive real estate landscape.

Targeted and Strategic Marketing

Targeted and Strategic Marketing

Bespoke Print Materials
From luxury brochures to impactful postcards, Carissa ensures your home is advertised with the sophistication it deserves. Every listing Carissa handles is prominently featured in ERA Landmark’s semi-annual real estate guide. This publication boasts a distribution of over 20,000 copies, strategically placed in high-visibility locations like the Bozeman International Airport as well as hotels and visitor centers throughout southwest Montana. It’s also directly mailed to an extensive list of both local and national clientele, ensuring maximum exposure for your property in key markets. This strategic placement underscores the commitment to ensuring each property garners attention from the most relevant and interested buyers.

Global Exposure
Your listing gains international visibility, reaching a vast network of buyers through strategic partnerships within the ERA network published across over 60 publishers, including the leading real estate websites in the U.K., China, and Russia.

Specialized Luxury Promotion
Carissa Paulson’s unique expertise in the luxury market ensures your property stands out to a distinguished clientele. Leveraging her exclusive membership in the Institute for Luxury Home Marketing CLHMS™ & GUILD™, Carissa connects your home with an elite network of buyers, offering specialized promotion tailored to the high-end market. This strategic approach places your property in the spotlight, ensuring it reaches the right audience and maximizes its appeal among those seeking luxury and exclusivity.

Social Media Engagement
Carissa employs sophisticated social media strategies to ensure your listing reaches the perfect audience. Her approach is highly praised by fellow realtors for its effectiveness in connecting properties with the most appropriate potential buyers, highlighting her skill in navigating the digital landscape to benefit her clients.

Recognizable Signage
Carissa’s premium signage not only elevates your home’s visibility in the community but also enhances its appeal through brand recognition. This approach not only signifies a prestigious listing but also leverages the strength of an esteemed brand, attracting attention and conveying an elevated status to potential buyers. This strategy effectively combines local prominence with the allure of an exclusive brand, maximizing the appeal of your property to a broader audience.

Market Savvy and Negotiation Prowess

Market Savvy and Negotiation Prowess

Competitive Pricing
Carissa’s market insight ensures your home is positioned to attract offers, utilizing thorough comparative analyses and vast experience in her home community.

Expert Negotiation
Carissa excels in securing the best possible terms, safeguarding your interests with skilled negotiation.

Open Houses & Exposure
Engage potential buyers with well-hosted open houses, increasing your home’s visibility.

Professional Network
Through constant communication within the real estate community, Carissa promotes your listing among the ERA Real Estate network that includes more than 39,000 affiliated brokers and independent sales associates and approximately 2,350 offices throughout the United States. Carissa is also a member of the Big Sky Country Multiple Listing Service and connected with its 1,600+ members across Southwest Montana.

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